As you open our lovely brochure, there’s a map with icons in the middle of the page. This visual information is very helpful in terms of guiding visitors, as well as embellishing the brochure.
At the beginning of the project, our decision to make these icons was initially for the audio guide, so people could choose which story they would like to hear according to the different icons. Therefore, choosing objects to represent each stop was the first difficulty. First of all, the object had to be relevant to its story, and had to well represent different stops, so that it would probably help visitors understand the site easily. And of course, the objects had to be easy to be drawn. However, as we moved further into the project and making the brochure, we decided to put icons on the map, in this case, these icons should also be relevant with the surrounding location. Fortunately, memorial, gate, ash tree, top-hill and the chapel can all be represented by their actual landmarks.
When it came to stop 5, the idea was a bit controversial, because there is no clear landmark. The objects we came up with are: diary, shower, wood fence and boots, and we eventually chose boots because there’s a relevant description from Ashley’s story, which is very interesting. Also, because we decided to use a footprint for the next stop, due to the fact that it’s a walking stop, so it will make sense that this stop is “boots”, and it also creates relevance for both stories. As for the last stop, because it’s an ending stop without story, and is a “reflective question”, so we decided to use a poppy instead of a simple question mark, as poppies are related to the war.
Drawing was the next stage. As Tom, Ashley and I did some experiments on scanning and copying, we realized that pencil sketches don’t look clear enough after printed out, so I used charcoal and photoshopped pictures to embellish and make them on a clean white background.
Our preparation for making the map was quite long. When we were talking about the layout of the brochure, what we discussed was that to put the map at the back, and the initial design I had was a very abstract and symbolic style; landmarks on each side of the route, with the title “Breary Banks” in the middle, it’s vertical and it looks more like a poster. However, after we set up the style of the brochure, which is an “old diary”, we found that a “realistic” map based on the aerial photo will fit much better with its format as well as the content. In this case, we changed the style of the map, and also agreed that to put icons on it as landmarks to guide visitors. Eventually, the map and icons look perfectly together after photoshopped.